Decathlon a unique company
Decathlon est un designer, concepteur, supplier et retailer de produits exclusifs sportifs.
Its Purpose is: "To sustainably make the pleasure and benefits of sport accessible to the many"
Decathlon Worldwide
Everyday we act for better health and life of our client thanks to sports.
93 000
Partout dans le monde, les coéquipiers Decathlon partagent
une culture commune basée sur leur passion du sport.
1 520
magasins dans environ 1000 villes dans 57 pays et régions
12,4 milliards
d'euros
de chiffre d'affaires (à la fin 2019)
88 sports / 47 signed sports (brands)
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1 M d'emplois indirect créés
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90% de clients satisfaits
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We are in 57 countries
DESIGNER AND RETAILER
Designing products for sportspeople,
making them available wherever they are needed,
in our stores and online, at the lowest prices.
Nos produits sont désignés en France et 25% sont produits en Russie.
RESEARCH & DEVELOPMENT
Decathlon has more than 2 000 engineers developing innovative products and 50 researchers participate in the product innovation and design process, contributing their understanding of the human body in its environment.
THE FAIR PRICE
Mastering design and distribution is all about making savings right across the product life chain, and reflecting these in our prices in store and online.
In 2015, Quechua's Arpenaz 10 backpack was reduced from €3.95 to €2.95 after an innovative redesign process that made it easier to manufacture, used less material, and therefore lowered transport costs.


88 SPORTS UNDER ONE ROOF
Decathlon has created dedicated brand for each sport family. By basing themselves where the action is, our Passion Brand teams are able to develop products designed to meet the needs of all their users.
PRESERVE OUR PLANET & OUR PEOPLE
Decathlon is committed to reduce carbon print and use of plastic willing to protect Earth our playground. We focus on creating long life products circle for our users, partners and suppliers.
Key dates of Decathlon
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1976
The Decathlon adventure begins with its first store opening in Englos (France).
1986
Launch of Decathlon Production, designing and manufacturing our products.
1996
Launch of Quechua, the mountain sports brand, and Tribord,
the water sports brand, creating and designing products attuned to consumers' needs.


2005
Launch the 2 second tent
2006
Decathlon opened its first store in Altufievo.
Between 2015 and 2020 Decathlon opened 40 stores.
2014
Tribord's Easybreath mask is designed.
This mask revolutionized the snorkeling and today it is saving life!
Our KPIs
The happiness and satisfaction of our sportive users, customers, teammates, partners, neighbors and shareholders are our focus.
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